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Why CMOs Are Moving Budgets To Performance Branding In 2025
The marketing world is constantly evolving, and in 2025, there will be a significant shift in how Chief Marketing Officers (CMOs)...
Shipra Gupta
Jun 33 min read


From Likes to Leads: What Is Performance-Based Influencer Marketing?
Turning engagement into action in the age of accountability Influencer marketing has advanced significantly since its inception, when...
Shipra Gupta
May 203 min read


Performance Branding Vs Traditional Branding: Which One Has Better ROI?
Companies are regularly at odds when choosing whether performance or traditional branding is best in a constantly changing marketing...
Shipra Gupta
May 72 min read


The Anatomy of a High-Converting Ad: Creative, Copy & Conversion Hooks
Creating creative ad copy and conversion hooks is described in a blog post
Shipra Gupta
Apr 173 min read


How Shopify Integrates Inbound and Outbound Marketing
Optimize your Shopify Store with inbound and outbound marketing channels In online marketing, businesses must employ both inbound and...
Shipra Gupta
Feb 83 min read


The Benefits of Using Targeted Advertising for Your Brand
Advantages of Targeted Advertising for Your Brand
Shipra Gupta
Jan 172 min read


Managing the Digital Landscape: Synthesis of SEO and PPC
When to Use SEO and PPC for Growth Startups and new brands face so many challenges when establishing an online presence in the growing...
Shipra Gupta
Jan 73 min read


Combining Answer SEO and Traditional SEO for Digital Marketing Success
Acute Success with Answer SEO and Traditional SEO Digital marketing is a constantly changing market, and search engine optimization (SEO)...
Shipra Gupta
Dec 27, 20243 min read


Content Marketing a need today to grow Small Businesses
Business owners nowadays must use content marketing to communicate with potential customers and establish brand authority in the digital...
Shipra Gupta
Dec 13, 20242 min read


How Visual Narratives Can Enhance Your Brand Story
In a world inundated with information, capturing attention is more challenging than ever. Enter visual content marketing —a dynamic...
Shipra Gupta
Oct 17, 20243 min read
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