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Social Media Algorithm Demystified




Social media algorithms are designed to optimize the experience of their users and prevent abuse to make more money through advertisements. But what goes into an algorithm? Is there any way to game the system? How do we know how it works? We’re going to answer all these questions and more as we take you on an in-depth tour of social media algorithms, explaining how they work and examining some of the factors that influence their performance. Let’s get started!


What Is An Algorithm


First, let’s start with a definition. An algorithm is any procedure that takes some of your inputs (things like profile information and posts you’ve shared) and spits out a result, like when a recipe tells you how many eggs to crack to make a cake or how many cookies are needed for an ice cream sandwich. In marketing, algorithms work behind-the-scenes to determine what content appears in your News Feed and which ads you see on Facebook. But that simple explanation hides all of the complexity involved—there are thousands of factors that influence what shows up on your screen at any given time.


What Influences the Social Media Algorithms


Social media algorithms are complicated, and they’re often improved. But there are some things you can do to improve your chances of increasing likes, followers, and engagement on social media. Having a positive community is one thing Facebook looks for when determining how high or low your content will rank in people’s feeds. If you have a history of building positive connections with others, you may be more likely to be seen by people who aren’t already following you. Sharing information that people find useful and interesting can also boost how visible your posts become.


How The Social Media Algorithms Work


Social media sites have a lot of variables in place to determine what you see and don’t see. When you share a status update or post an image, it's up to these algorithms, or rules about what type of content should be seen by specific users, to show your post to people who are likely interested in seeing it. That said, not all social media algorithms are created equal. Here's how some of the work:


Twitter: The most noticeable characteristic is that Twitter shows Tweets from people you follow above all else. So if your sister tweets something interesting and you want to see it, she has to follow you first! You can, however, opt to see posts from people you don't follow by tweaking your preferences on who can Tweet at you and when.


Facebook: This social network gives priority to friends' updates and Pages run by brands and organizations rather than other updates – especially those posted directly as links. Facebook does give priority treatment to updates posted directly as a link over direct text-based posts because text-based posts provide less information for Facebook's algorithm at any given time -- potentially making for choppier streams for those browsing News Feeds.


Instagram: Reels get preferential treatment on Instagram, so expect more eye candy there than anywhere else online. When it comes to videos and photos shared from outside sources, like Snapchat or Flickr (or YouTube), those posts are prioritized based on the engagement they receive from users who have them set as their Favorites within Instagram's apps.



What You Can Do To Optimize Your Posts For Social Sharing


Optimizing your posts for social sharing means tailoring them to how people engage with content on each social network. By taking a little extra time to play around with some settings and formatting, you can increase your audience’s chances of seeing your post by up to 2,000 percent. The first thing you should do is add relevant hashtags. This is a way for people who are following along on social media but aren’t subscribed to your email list to find your content.


Hashtags make it easier for users from different networks (such as Twitter and Instagram) to find you. And don’t be afraid to get specific. Highly targeted hashtags tend to perform best when it comes to engagement. For example, rather than using a generic hashtag like #fitness or #running, try adding something that reflects exactly what you’re writing about—#nikeplusupdate or #newbalancestraitips would work well in an update about Nike+ Running or Balance Straits.


Next, try adding images—whether they're photos from your phone or something professional that you create yourself—this lets users know what kind of content they can expect before clicking through. Social media management tools will often automatically suggest photos based on what's written in your updates; take advantage of these suggestions if you want!


What You Can Do To Stay Current With The Social Media Changes


There’s an old saying that goes, Don’t put all your eggs in one basket. It seems like a silly thing to say, but there is some truth behind it. The saying refers to how we should diversify our activities and efforts to reduce the risk of failing at a single activity or undertaking. Today, we will look at what you can do about keeping up with changes in social media marketing on platforms like Facebook and Twitter so that you don’t end up getting burned by having all your eggs in one basket. Below are three things you can do:


1) Constantly monitor social media channels for changes.


2) Learn from others who have gone before you.


3) Engage in what people want now instead of focusing on past trends too much.


Hope this article was helpful. If you are searching for the best Digital Marketing Agency or Social Media Marketing Agency, do contact Social Croww. Want to learn more? Connect-with-us. We will be happy to answer your queries.


We offer all kinds of digital marketing services that can give your brand the boost it deserves. Send your questions and requirements to us and we will be happy to help!