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The Value of a Blog in a Content Marketing Strategy



Content marketing, when done right, can help your business stand out from the crowd, attract new clients and customers, and build better relationships with existing ones. If you’re wondering how to make sure you’re doing it right, there are a few different ways to go about it – some more effective than others. One effective tool that every business should incorporate into their content marketing strategy is blogging. When used properly, blogs will be one of the most valuable tools in your arsenal as you work to attract new customers and establish yourself as an authority in your industry.


Content marketing is expensive


It takes time, money, and resources to come up with fresh content for your website, social media platforms, and email campaigns. But there’s another way to look at that expense: as an investment. Businesses spend big bucks on other marketing efforts—like print ads or television commercials—but they may not realize that online content is cheaper than most traditional media types and far more scalable, allowing you to reach millions of people with just a little time and effort.


A strong marketing campaign has three elements: traffic generation (getting eyeballs on your content), lead generation (getting people to interact with you), and brand building (creating loyal followers). Before you start writing your next piece of stellar online content, ask yourself what goal it will accomplish—will it drive site traffic?


Blogging provides content without extra cost


Beyond its value as a marketing tool, blogging gives businesses access to incredible amounts of free (or cheap) content. Content is important because customers want their questions answered by experts in the field. For example, when you search for HVAC services near me on Google, what information do you want? You probably want to know where HVAC contractors are located and how much they charge for common services like annual maintenance or heater installation.


How blogging fits into your content strategy


You should already have a strategy for content marketing before you start blogging. Your strategies may include email, social media, and/or video. These are all important strategies but your website should be another part of that mix and blogging on your site is an excellent place to start. You'll want to develop a plan to create quality content regularly (at least monthly) that takes into account who you're trying to reach, where they hang out online, and what types of conversations they like to have. Then you'll need to decide how often you're going to post (daily? weekly? monthly?) as well as how long those posts will be (are you writing 500 words or just 140 characters?). Content should have clear value for readers, so make sure each piece delivers on your promise.


Additional benefits of blogging


It's helpful for SEO purposes: blogs are indexed faster and more often than normal web pages, so they can help you get found. - It attracts new followers on social media: In addition to linking to your website, bloggers like to share their content with social networks. So if you have an active and popular blog, it can bring new traffic from Facebook and Twitter. - It keeps you involved with your brand: Many people use Google search results as a resource when they're looking for products or services. If someone searches for information about you, they'll see your website (and other social media channels) listed at the top of Google's results page. But if there isn't any activity on those sites (or no good content), that's not going to look very professional.


Hope this article was helpful. If you are searching for the best Content Marketing agency, do contact Social Croww. Want to learn more? Connect-with-us. We will be happy to answer your queries.


We offer all kinds of content marketing services that will give your brand the boost it deserves. Send your questions and requirements to us and we will be happy to help!