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From Likes to Leads: What Is Performance-Based Influencer Marketing?
Turning engagement into action in the age of accountability Influencer marketing has advanced significantly since its inception, when...
Shipra Gupta
2 days ago2 min read
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Short-Tail vs Long-Tail Keywords: Which Should You Target?
Short Tail and Long Tail Keyword If you're pursuing search engine optimization or content marketing a doubt is likely to come to mind:...
Sachin Singh
6 days ago3 min read
22
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What are performance marketing KPIs, and how do we measure them?
In the rapidly evolving online marketing world, it can be hard to gauge how well your plans are doing. But KPIs, or Key Performance...
Shipra Gupta
May 133 min read
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What is keyword research?
Introduction In the world of digital marketing If there's one factor that differentiates a successful website from one that isn't It's ...
Sachin Singh
May 83 min read
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Performance Branding Vs Traditional Branding: Which One Has Better ROI?
Companies are regularly at odds when choosing whether performance or traditional branding is best in a constantly changing marketing...
Shipra Gupta
May 72 min read
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How Nykaa Became a Beauty Giant: Inside the Business Strategy Behind the Brand
Nykaa Brand Strategy Introduction: From a Vision to a Powerhouse It was in 2012 that Falguni Nayar, an ex-investment banker and...
Sachin Singh
May 33 min read
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How BoAt Became India's Audio Powerhouse: A $10 Billion Success Story
Boat Brand Strategy Introduction BoAt the company of Indian origin, was established by Aman Gupta and Sameer Mehta in the year 2016 The...
Sachin Singh
Apr 184 min read
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The Anatomy of a High-Converting Ad: Creative, Copy & Conversion Hooks
Creating creative ad copy and conversion hooks is described in a blog post
Shipra Gupta
Apr 172 min read
31
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What does a Digital Marketer Do? The role of a Marketing Professional in the 21st Century.
In the age of technology, marketing has shifted from traditional approaches to digital platforms. The growth in the use of technology...
Sachin Singh
Apr 75 min read
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Why Multi-Channel Advertising Works for E-commerce Growth
In the contemporary, rapidly evolving digital landscape, e-commerce enterprises require more than merely an exceptional product to...
Shipra Gupta
Mar 82 min read
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Maximize Your Facebook Ad Success: No Business Page Required!
Making Facebook Ads Work: Facebook advertising Facebook is a platform many of us know and love, but not everyone is aware of the real...
Shipra Gupta
Feb 283 min read
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How Shopify Integrates Inbound and Outbound Marketing
Optimize your Shopify Store with inbound and outbound marketing channels In online marketing, businesses must employ both inbound and...
Shipra Gupta
Feb 82 min read
21
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User-First Website Design: Strategies That Work
In modern times, an attractive website is essential to a business's success because it affects the conversion of visitors into paying...
Shipra Gupta
Feb 13 min read
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The Benefits of Using Targeted Advertising for Your Brand
Advantages of Targeted Advertising for Your Brand
Shipra Gupta
Jan 172 min read
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Managing the Digital Landscape: Synthesis of SEO and PPC
When to Use SEO and PPC for Growth Startups and new brands face so many challenges when establishing an online presence in the growing...
Shipra Gupta
Jan 73 min read
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Combining Answer SEO and Traditional SEO for Digital Marketing Success
Acute Success with Answer SEO and Traditional SEO Digital marketing is a constantly changing market, and search engine optimization (SEO)...
Shipra Gupta
Dec 27, 20243 min read
11
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Instagram Influencer Collaboration: Broadening Your Marketing Reach
Increase your marketing reach with Instagram influencers Now, social media has changed how companies interact with their audiences in...
Shipra Gupta
Dec 18, 20243 min read
12
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Content Marketing a need today to grow Small Businesses
Business owners nowadays must use content marketing to communicate with potential customers and establish brand authority in the digital...
Shipra Gupta
Dec 13, 20242 min read
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Website Ranking and Authority: The Value of Backlinks
In the ever-evolving landscape of digital marketing and search engine optimization (SEO), backlinks have become a cornerstone of...
Shipra Gupta
Nov 22, 20243 min read
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Why E-commerce CMS Shopify stands out as the best
As e-commerce grows and develops into an overcrowded market, there is little time to spare for maximizing output and efficiency. It might...
Shipra Gupta
Nov 15, 20243 min read
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