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Why CMOs Are Moving Budgets To Performance Branding In 2025
The marketing world is constantly evolving, and in 2025, there will be a significant shift in how Chief Marketing Officers (CMOs)...
Shipra Gupta
Jun 3, 20253 min read
From Likes to Leads: What Is Performance-Based Influencer Marketing?
Turning engagement into action in the age of accountability Influencer marketing has advanced significantly since its inception, when...
Shipra Gupta
May 20, 20253 min read
What are performance marketing KPIs, and how do we measure them?
In the rapidly evolving online marketing world, it can be hard to gauge how well your plans are doing. But KPIs, or Key Performance...
Shipra Gupta
May 13, 20253 min read
Performance Branding Vs Traditional Branding: Which One Has Better ROI?
Companies are regularly at odds when choosing whether performance or traditional branding is best in a constantly changing marketing...
Shipra Gupta
May 7, 20252 min read
The Anatomy of a High-Converting Ad: Creative, Copy & Conversion Hooks
Creating creative ad copy and conversion hooks is described in a blog post
Shipra Gupta
Apr 17, 20253 min read
Navigating performance marketing to extend product visibility on Google Shopping
In the contemporary digital marketplace, startups encounter the challenging task of making their presence known amid intense competition....
Shipra Gupta
Oct 23, 20242 min read
Maximizing Sales and Cost Efficiency for Your Shopify Store
Supercharge Your Shopify Store Sales and Slash CPA The success of your business majorly depends on managing your Shopify store for...
Shipra Gupta
Oct 3, 20243 min read
Unlocking Success: Proven Marketing Strategies for E-commerce and Online Businesses
Strong e-commerce marketing strategies for achieving success in online platforms.
Shipra Gupta
Jul 30, 20244 min read
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