You’ve heard that there’s an important role in marketing called digital marketer, but you aren’t exactly sure what that means or how it differs from traditional marketing roles. Here, we break down the core elements of digital marketing and what you need to do to become a digital marketer. Take a look at the content below!
A Digital Marketer uses digital channels to reach customers, build brand awareness, and promote products and services.
Because of the unique combination of planning, creativity, and strategy, their role requires, Digital Marketers wear many hats. They have to master a wide range of skills and tools to stay on top of the ever-growing digital media channels they use to create, deploy, manage, and track campaigns.
What Exactly Does a Digital Marketer Do?
More precisely, Digital Marketers are responsible for all the following functions.
Search Engine Optimization(SEO)
Search Engine Optimization is a practice that uses search engine ranking criteria to determine how your web pages rank in search results. SEO is a marketing strategy aimed at increasing your website’s visibility in search engines. This is usually accomplished by targeting long-tail keywords and tailoring content for search engine bots. SEO is a long-term strategy, which can be a challenge for businesses without having a proper SEO expert.
Analytics and Reporting
A digital marketer works closely with a company’s analytics and reporting tools to determine exactly what their customers are looking for online. From there, he or she develops campaigns that help move potential customers through every stage of their buyer’s journey. They can also be responsible for building conversion funnels to track marketing campaign ROI at each stage of customer progression. It’s worth noting that not all businesses have a dedicated digital marketer on staff—many use these services from third-party vendors instead. No matter how you get it done, hiring an expert is essential if you want your advertising dollars to go further than they would if you were trying to manage everything on your own.
Copywriting
The term copywriting may sound similar to copy editing—in which case you may think they both have something to do with grammar—but copywriting is not copy editing. A copywriter doesn't just correct spelling and punctuation errors; he or she uses words like weapons. Copywriters know how to craft a marketing message, typically for an advertisement, that will persuade customers to buy products and services. When advertising, a lot of businesses try to target their audience by demographics: gender, age range, income level, education level (if applicable), etc. On top of all of that, copywriters know how to sell without being overly pushy for their work to be effective.
Social Media Marketing
Everyone knows that social media is now a part of everyone’s daily life. If you are looking to have your business advertised, it is essential to hire a digital marketer. They can incorporate Twitter, Facebook, Instagram, and many other platforms for you. From likes to shares and even video marketing! No matter how good your business is or how strong your product might be, it will not be effective if you do not incorporate digital marketing into your strategy. You should always consult with an expert in that field before making any serious decisions about your company’s advertising and social media presence.
Pay-per-click (PPC) ads
PPC stands for pay-per-click, and it's one of many ways that companies can advertise online. PPC advertising allows you to focus on highly specific groups, which lets you target people who are more likely to convert. Unlike SEO where your main goal is website traffic generation, PPC focuses on getting people to take action. This means that once someone clicks on your ad, they get directed directly to a landing page where they will be able to immediately interact with your brand – whether it's filling out a form or buying a product.
Conversion Rate Optimization
When it comes to running a business, there’s a lot of pressure to produce leads or sales as quickly as possible. That’s why digital marketers are required for it because they optimize your website at every step of your marketing campaign. If you optimize early enough and frequently enough throughout your campaign, you might even notice traffic increases—without spending extra money on ads! To put yourself on track to run successful campaigns that generate results, keep these three CRO questions in mind:
1) What is my conversion goal?
2) What are my user’s expectations?
3) Are my users happy with their experience?
Email Marketing
This is a relatively low-cost digital marketing method that allows you to reach out to your customers via email, letting them know about sales, new products, and more. If you run an e-commerce site or have a direct sales business, you can easily integrate email marketing into your strategy. This tactic is often used by physical retailers when they're trying to get customers in their store through promotions and coupons sent via email.
Online Reputation Management
Whether you’re a small business owner or a celebrity, how others perceive you is incredibly important. While it can be difficult to control what’s said about you, understanding how search engines work and improving your presence on them can greatly help with your online reputation management. For example, having an active Google+ profile that is linked to your website and other profiles across social media can help boost your SEO. This could mean more page views and greater brand recognition for your business! And when in doubt, always hire a digital marketing expert.
None of these strategies exists in isolation from the others. Effective Digital Marketers assess the success of each of these channels to ensure they’re working cohesively with one another—and with any traditional marketing channels the company is also investing in, including print ads, PR campaigns, loyalty programs, and more—to advance the company’s goals.
Digital Marketers may also help to manage customer relationships across the digital channels named above, communicating with customers to anticipate their needs and expectations. This process of getting to know target customers, their wants, and their priorities provides priceless information to help a company ensure consistent and high-quality interactions and experiences, which in turn build brand loyalty.
To do all this, Digital Marketers rely on a multitude of skills and tools. Depending on their company and its goals, they may need to work with such tools as Google Analytics, Ahrefs, Facebook Ads Manager, Zapier, Mailchimp, and Salesforce—which together represent just a small fraction of the wide array of tools developed to help make the work of a digital marketer more efficient.
So, it’s all that a digital marketer does.
Hope this article was helpful. If you are searching for the best Digital Marketing agency, do contact Social Croww. Want to learn more? Connect-with-us. We will be happy to answer your queries.
We offer all kinds of digital marketing services that can give your brand the boost it deserves. Send your questions and requirements to us and we will be happy to help!