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Boost Mobile Rankings with These SEO Best Practices
Boost Mobile Ranking When mobile devices are a natural extension of us (our smartphones), then knowing how to achieve a good...
Shipra Gupta
Jun 212 min read


On-Page SEO in 2025: Best practices to rank higher
ON Page SEO in 2025 On-Page SEO in 2025 will no longer be about adding meta tags or stuffing keywords . Search engines are becoming...
Sachin Singh
Jun 174 min read


Types of SEO: A Complete Guide for Better Online Visibility
Types of SEO In today's technologically competitive environment In the current digitally competitive landscape, SEO ( Search Engine...
Sachin Singh
Jun 124 min read


Why CMOs Are Moving Budgets To Performance Branding In 2025
The marketing world is constantly evolving, and in 2025, there will be a significant shift in how Chief Marketing Officers (CMOs)...
Shipra Gupta
Jun 33 min read


What is Search Engine Optimization (SEO)?
Search Engine Optimization In today's ever-changing digital landscape, being found online isn't an option to enjoy as a bonus—it's an...
Sachin Singh
May 274 min read


From Likes to Leads: What Is Performance-Based Influencer Marketing?
Turning engagement into action in the age of accountability Influencer marketing has advanced significantly since its inception, when...
Shipra Gupta
May 203 min read


Short-Tail vs Long-Tail Keywords: Which Should You Target?
Short Tail and Long Tail Keyword If you're pursuing search engine optimization or content marketing a doubt is likely to come to mind:...
Sachin Singh
May 163 min read


What are performance marketing KPIs, and how do we measure them?
In the rapidly evolving online marketing world, it can be hard to gauge how well your plans are doing. But KPIs, or Key Performance...
Shipra Gupta
May 133 min read


What is keyword research?
Introduction In the world of digital marketing If there's one factor that differentiates a successful website from one that isn't It's ...
Sachin Singh
May 83 min read


Performance Branding Vs Traditional Branding: Which One Has Better ROI?
Companies are regularly at odds when choosing whether performance or traditional branding is best in a constantly changing marketing...
Shipra Gupta
May 72 min read


How Nykaa Became a Beauty Giant: Inside the Business Strategy Behind the Brand
Nykaa Brand Strategy Introduction: From a Vision to a Powerhouse It was in 2012 that Falguni Nayar, an ex-investment banker and...
Sachin Singh
May 33 min read


How BoAt Became India's Audio Powerhouse: A $10 Billion Success Story
Boat Brand Strategy Introduction BoAt the company of Indian origin, was established by Aman Gupta and Sameer Mehta in the year 2016 The...
Sachin Singh
Apr 184 min read


The Anatomy of a High-Converting Ad: Creative, Copy & Conversion Hooks
Creating creative ad copy and conversion hooks is described in a blog post
Shipra Gupta
Apr 173 min read


What does a Digital Marketer Do? The role of a Marketing Professional in the 21st Century.
In the age of technology, marketing has shifted from traditional approaches to digital platforms. The growth in the use of technology...
Sachin Singh
Apr 75 min read


Why Multi-Channel Advertising Works for E-commerce Growth
In the contemporary, rapidly evolving digital landscape, e-commerce enterprises require more than merely an exceptional product to...
Shipra Gupta
Mar 82 min read


Maximize Your Facebook Ad Success: No Business Page Required!
Making Facebook Ads Work: Facebook advertising Facebook is a platform many of us know and love, but not everyone is aware of the real...
Shipra Gupta
Feb 283 min read


How Shopify Integrates Inbound and Outbound Marketing
Optimize your Shopify Store with inbound and outbound marketing channels In online marketing, businesses must employ both inbound and...
Shipra Gupta
Feb 83 min read


User-First Website Design: Strategies That Work
In modern times, an attractive website is essential to a business's success because it affects the conversion of visitors into paying...
Shipra Gupta
Feb 13 min read


The Benefits of Using Targeted Advertising for Your Brand
Advantages of Targeted Advertising for Your Brand
Shipra Gupta
Jan 172 min read


Managing the Digital Landscape: Synthesis of SEO and PPC
When to Use SEO and PPC for Growth Startups and new brands face so many challenges when establishing an online presence in the growing...
Shipra Gupta
Jan 73 min read
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